Brand Style Guide
[ONE AGENCY THE SHIRE]
Introduction: Audience, Company, Mission, Messaging etc
ONE AGENCY THE SHIRE
Brand style
main Logo
[Logo usage and padding requirements]
2nd Logo
[Logo usage and padding requirements]
main Colour
Name:
HEX:
2nd Colour
Name:
HEX:
main Font
[Font Name]
[Description]
2ND Font
[Font Name]
[Description]
Photography
Creative Style
Primary Requests
1 [xxx]
2 [xxx]
3 [xxx]
4 [xxx]
5 [xxx]
6 [xxx]
Lighting
[Lamps on/off, lights on/off, where to brighten images and shadowing].
Composition
[Angles and lines, types of photo list (wide shots etc)]
Mood
[Colour tone and saturation (warmth), Twilight sky etc.]
Floor PLAN
style guide
Colour palate
1 Wall Colour: #
2 Floor Colour: #
3 Outdoor Colour: #
4 Wet Space Colour: #
5 Kitchen Colour: #
6 Bedroom Colour: #
7 Pool Colour: #
Disclaimer
Every precaution has been taken to establish the accuracy of this document, but does not constitute any representation by the vendor, agent or artist.
Drone
Annotation style
Agency PIN
Annotation Style
Backgorund
Name:
HEX:
text
Name:
HEX:
Typography
[Font Name]
[Size]
[Case]
Videography
Creative Style
Primary Requests
1 [xxx]
2 [xxx]
3 [xxx]
4 [xxx]
5 [xxx]
6 [xxx]
Composition
[Lighting, angles and lines, types of shots & types of transitions]
Typogrphy
Titles & Into colours fonts and end frames
Music
Tone/Mood. Preferred track style
Real Estate Photography
Pre-Shoot Preparation Checklist
Exterior Preparation
Remove Vehicles
Clear the driveway and street of cars to enhance curb appeal.
Landscaping
Mow the lawn, trim bushes, and remove any weeds or debris.
Clean Windows
Ensure all windows are spotless for a clear view.
Outdoor Furniture
Arrange and clean outdoor furniture, removing any unnecessary items.
Interior Preparation
Declutter
Remove personal items, excess décor, and any clutter from all rooms. Aim for a clean, spacious look.
Lighting
Replace burnt-out light bulbs and ensure all lights are the same colour temperature. Open blinds to let in natural light.
Clean Surfaces
Wipe down all surfaces, including countertops, sinks, and appliances in the kitchen and bathrooms.
Staging
Arrange furniture to create inviting spaces. Consider adding fresh flowers or neatly folded towels for a touch of warmth.
Room-Specific Preparation
Kitchen
Clear countertops of all but a few decorative items. Ensure the sink is clean and free of dishes.
Bathrooms
Remove personal items from counters and tubs. Clean mirrors and fixtures for a polished look.
Living Areas
Remove any visible pet items and ensure that all personal photos or memorabilia are out of sight.
Check for Details
Ensure that all rooms are tidy and that there are no visible cords or clutter.